In a bold and unconventional move that left the fashion world in awe, Gucci hosted its Cruise 2019 show in the historic and hauntingly beautiful setting of the Cimitero Arles Gucci. As guests took their seats along the tomb-lined Allée des Alyscamps in Arles, flames lit up the Church of Saint-Honorat and blazed down the runway, setting the stage for an unforgettable experience that blurred the lines between life and death, past and present.
Welcome to the Gucci Graveyard
Gucci's decision to host a fashion show in a cemetery may have raised eyebrows, but creative director Alessandro Michele saw it as an opportunity to pay homage to the rich history and cultural heritage of the location. The Alyscamps cemetery in Arles is not just any ordinary burial ground; it is a UNESCO World Heritage site with a history dating back to Roman times. The ancient tomb-lined avenue provided a stunning backdrop for the show, with the faded grandeur of the Roman ruins adding an air of mystery and intrigue to the event.
Death and Glitter: Gucci Hosts France Show in Roman Ruins
As the cathedral choir rang out in the background, models strutted down the runway in Michele's signature eclectic and luxurious designs, blending elements of the past with a modern and daring twist. The juxtaposition of the opulent Gucci creations against the backdrop of the crumbling Roman ruins created a surreal and captivating visual spectacle that captured the imagination of all in attendance.
Gucci Has a Rave in a Cemetery
The theme of the Cruise 2019 show was inspired by a 'rave in a cemetery', a concept that may seem contradictory at first glance but perfectly encapsulates the essence of Gucci's avant-garde approach to fashion. The collection featured a mix of vibrant colors, bold prints, and elaborate embellishments that exuded a sense of rebellious energy and youthful exuberance. Models wore intricately crafted garments adorned with sequins, feathers, and lace, creating a striking contrast against the ancient stone surroundings.
Gucci's Cruise 2019 Show Was Inspired by a 'Rave in a Cemetery'
Alessandro Michele's vision for the Cruise 2019 collection was to create a sense of decadence and extravagance that transcended traditional notions of beauty and glamour. By choosing to host the show in the Cimitero Arles Gucci, he sought to challenge conventions and push boundaries in a way that only Gucci can. The result was a mesmerizing display of creativity and artistry that left a lasting impression on all who witnessed it.
GUCCI Crucero 2019: Un Cementerio Romano Convertido en
The decision to transform a Roman cemetery into a runway for a high-fashion show may have been controversial, but for Gucci, it was a chance to break free from the constraints of traditional fashion shows and create a truly immersive and unforgettable experience for its audience. The juxtaposition of the ancient and the modern, the sacred and the profane, lent a sense of drama and intrigue to the event, elevating it beyond a mere fashion show to a cultural spectacle.
Un Rave Party nella Necropoli di Arles
The choice of the Alyscamps cemetery in Arles as the venue for Gucci's Cruise 2019 show was a bold and daring move that paid off in spectacular fashion. The combination of the historic setting, the avant-garde designs, and the electrifying atmosphere created a sense of magic and wonder that transported guests to a world where boundaries dissolved and creativity reigned supreme. It was a celebration of life, death, and everything in between, a tribute to the enduring power of art and imagination.
The Alyscamps Cemetery in Arles Is
More than just a burial ground, the Alyscamps cemetery in Arles is a place of profound historical and cultural significance. Originally a Roman necropolis, it later became a Christian burial site and a place of pilgrimage for centuries. The impressive avenue of tombs and sarcophagi, flanked by towering cypress trees, has inspired artists and writers throughout the ages, including Vincent van Gogh and Paul Gauguin. Its timeless beauty and haunting atmosphere provided the perfect backdrop for Gucci's boundary-pushing fashion show, turning a place of remembrance into a stage for creativity and innovation.
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